What has now evolved into the SSO Report started over 15 years ago in the UK's EVO Magazine as the "Secret Supercar Owner" Fast Fleet reports.

The SSO Report today captures insights on supercar and luxury car brands as well as analysis of the companies that produce them. These insights come from 20 plus years of owning, driving and maintaining supercars. My supercar addiction was supported by an international business career in Consumer Products that spanned over 30 years running businesses ranging from $60 million to $6.5 billion. On top of writing the SSO Report, I am also currently on the Board of Directors of Serox, which is developing a point of care diagnostic system that uses photonics and artificial intelligence to detect cancer early, and Believe Baby.

I have spent the majority of my life living in fourteen different countries in Asia, Europe, and North America. I do try and work the acumen gained from this broad global exposure into the SSO Report.

The SSO Report presents a unique blend of observations I've gained from inside boardrooms at the highest levels, plus decades of interactions with supercar manufacturers and the people that run those businesses. Join our community and subscribe to our newsletter for more.